General Manager’s Message
"As I look at the growth over the past five years since our inception in February 2006, I am extremely proud of what we have achieved, and even more excited about our outlook for an equally promising future. Client satisfaction is the hallmark by which we measure our performance. Such satisfaction is continuously assessed via real-time evaluations, student talks and questionnaires that testified that we are held to the highest standards of quality by our clients and which guided us towards making changes so as to their expectations. Thus, we have successfully transitioned from a local Alexandria; Egypt start-up to become a respected training academy, offering training services for many trainees from many places across Egypt, while earning our clients' trust along the way.
It is satisfying to know that we provide our clients with better solutions for English language and IT training. Nowadays, our clients are more informed than ever about their solutions provider options. Even so, they continue to choose ASEB as their training provider because of our experience, commitment to quality and our integrity.
When conveying ASEB’s successes, I always refer to three guiding principles—each of which has helped define who we are today:
Talented People. One of our most important assets is the extensive knowledge base, deep-rooted professionalism and unwavering commitment of our highly-qualified, diverse staff.
Commitment to Quality. ASEB is not merely a private sector institution aiming at profit; however, we seek at providing the best services available with the highest quality standards and reasonable prices.
Honest Perspective. As we continue to grow, each new day offers a chance for us to work together, pursue new opportunities and improve upon the past. We establish in-depth relationships with our clients by learning their objectives and challenges firsthand, so that we can offer tangible solutions with a candid perspective".
Mahmoud Ahmad, GM